What’s the Aim of This Course?

• To get something actionable that is worth your time and money
• To get one little hack that you can do that's super effective and free

Understanding SEO and KPIs

SEO Philosophy

• SEO is search engine optimization and the keyword within it is “optimization”.
• SEO is useless if you don't leverage the strengths that you already have. 
• Historic Data can help you leverage what you really need in order to kind of skyrocket your growth versus just guessing around.

Key Performance Indicators / KPIs

• Organic Visits
• Organic Bounce Rate
• Average Time on Page (per organic user)
• Keyword Average Position
• Goals

What Tools Do You Need In This Course?

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs

What To Expect From This Course?

• Market and Keyword Research
• Conversion
• Content
• On-page Technical SEO
• Simple Off-page SEO
• Advanced Off-page SEO
• Brand Reputation Management
• Thinking About Your Website